Hey, I'm LuDi

available for new projects

currently curious about

human behaviortoy culture

.about

I am a multidisciplinary designer based between Beijing and Los Angeles.

My work spans branding, visual communication, cultural experiences, and digital products. Through research, storytelling, and system thinking, I create designs that connect people with ideas in meaningful ways.

From international design festivals and exhibition experiences to brand identities and user interfaces, I am interested in building work that is thoughtful, human-centered, and culturally relevant.

I believe great design is not only about how things look, but about how they make people feel, think, and connect.

.say hello

Design is how

I connect with the world.

Perhaps we can

build something together.

.say hello

Design is how

I connect with the world.

Perhaps we can

build something together.