projects
I design across branding, cultural experiences,
and digital products—creating meaningful connections
between people, ideas and visual storytelling.
Lead visual identity design for the 2023 Beijing International Design Festival, creating a scalable visual system applied across exhibitions, forums, public installations, and city-wide communications.
Key visual and visual identity system for 2021 Suzhou Design Week, translating Suzhou’s traditional architecture, canals, and cultural rhythm into a contemporary festival communication system.
A culture-driven lifestyle brand exploring the intersection of contemporary design, art, and youth culture through a flexible visual identity system.
A mobile app designed to help cat owners monitor their pets' wellbeing, manage daily care, and maintain emotional connection through virtual interaction.